Nature's Truth 472719 Serum Review
Our verdict
A budget-priced hydrating serum from Nature's Truth at $9.78 for 1 fluid ounce that earns a 4.5-star average from 260 reviewers. An easy entry point for shoppers who want a straightforward hydration serum without a large upfront investment.
Check price on AmazonBest for
Budget-conscious buyers of any skin type looking for a simple, hydrating serum with an aloe scent
Skip if
You want a serum with disclosed active anti-aging ingredients like retinol, vitamin C, or peptides, or you need a fragrance-free formula
- Form Serum
- Skin type All
- Benefits Hydrating
- Targets Hydrating
- Size 1 Fluid Ounces
- Scent Aloe
- Priced 56% below the category median ($22.00 across 291 tracked models)
Our scorecard
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Owner rating4.5/5
4.5 average across 260 owner ratings
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Popularity1.9/5
260 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
Nature's Truth 472719 is a liquid serum priced at $9.78 for 1 fluid ounce, making it one of the most affordable options in the anti-aging serum category. The product is listed for all skin types and focuses on hydration as its primary benefit. The aloe scent gives it a mild, clean profile that most users find inoffensive.
The formula does not list specific active anti-aging ingredients in the available spec data, positioning it more as a foundational hydrating layer than a treatment serum. For buyers building a routine who want an affordable serum step, it serves that purpose without adding complexity or cost.
The 4.5-star rating from 260 reviewers is solid for a product at this price. That level of satisfaction at under $10 points to a formula that meets expectations for its stated hydrating purpose, even if it does not promise the ingredient-driven results of pricier alternatives.
Pros
- Under $10 for 1 fl oz makes this one of the most accessible serums available
- 4.5-star average from 260 reviewers is a strong result for the price
- Listed for all skin types with broad compatibility
- Aloe scent is mild and widely tolerated
- Simple hydrating focus makes it easy to layer with other actives
Cons
- No specific active anti-aging ingredients listed in the specs
- Aloe scent means it is not suitable for those requiring a completely fragrance-free formula
- 260 reviews is a moderate sample size relative to best-sellers in this category
- Limited data on formula depth makes it hard to assess long-term benefit
Specifications
- Form
- Serum
- Skin type
- All
- Benefits
- Hydrating
- Targets
- Hydrating
- Size
- 1 Fluid Ounces
- Scent
- Aloe
Performance notes
Without specific active ingredient disclosures, the performance expectation for this serum sits squarely at surface-level hydration. Hydrating serums that rely on humectants and emollients can support the look of plumper, softer skin over time, but they do not replicate the targeted action of actives like retinol or vitamin C. For someone looking to add a lightweight hydrating step before a moisturizer, this serum fits that role at a minimal cost.
What buyers say
At a 4.5-star average from 260 reviews, this serum performs well above expectations for a sub-$10 product. Buyers appear to be matching their expectations to the product's hydration positioning, and most find it delivers on that modest promise.
Similar anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices to consider
Frequently asked questions
Is a $9.78 serum worth using as part of a skincare routine?
If your goal is adding a lightweight hydrating step, yes. Budget serums in this price range typically focus on basic moisture support rather than concentrated actives. For anti-aging benefits that go beyond hydration, you would need a formula with ingredients like retinol, vitamin C, or peptides, which usually come at a higher price point.
Can this serum be layered with other active serums?
A simple hydrating serum like this is generally easy to layer under or over other products. Apply thinner, water-based serums first and follow with heavier actives or moisturizers. As always, introduce new products one at a time so you can identify any reactions.
Does the aloe scent mean the serum contains aloe vera?
The scent is described as aloe, but this reflects the fragrance profile of the formula rather than a confirmed specification of aloe vera content or concentration. If aloe vera as an ingredient is important to your purchase decision, it is worth checking the full ingredient list on the product label or product page directly.