Naturium NATR-10034 Serum Review
Our verdict
Naturium's NATR-10034 serum combines retinol with squalane and vitamin E, targeting the look of wrinkles on aging, normal, and combination-acne-prone skin at $17.89. It is one of the better-value retinol serums in this price range, with a 4.6-star average across nearly 1,900 ratings.
Check price on AmazonBest for
Aging, normal, or combination-acne-prone skin types looking for a retinol serum with a squalane buffer at a budget-friendly price.
Skip if
You have very sensitive or reactive skin and are new to retinol, or you need a completely active-free, calming formula.
- Form Serum
- Skin type Aging, Combo, Acne Prone, Normal
- Key ingredients Retinol,Squalane,Vitamin E
- Targets Wrinkles
- Size 1 Fluid Ounces
- Scent Unscented
- Priced 19% below the category median ($22.00 across 291 tracked models)
Our scorecard
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Owner rating4.6/5
4.6 average across 1,900 owner ratings
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Popularity4.2/5
1,900 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["Naturium's NATR-10034 serum puts retinol at the center of its anti-aging approach, supported by squalane and vitamin E. Retinol is one of the most studied ingredients in skincare and is associated with supporting the look of smoother, firmer skin over time. Squalane, a stable and skin-friendly emollient, helps cushion the potential drying effects that retinol can cause with regular use. Vitamin E adds antioxidant support to the formula.", 'Priced at $17.89 for 1 fluid ounce, this serum delivers retinol at an accessible price point. It is listed as non-irritating and gluten-free, and carries vegan and natural feature designations. The skin type list includes aging, combo, acne-prone, and normal, which is a broader than average profile for a retinol formula. The formula is unscented.', "With a 4.6-star average across close to 1,900 reviews, Naturium's retinol serum has built a strong reputation for its price tier. Naturium as a brand focuses on ingredient transparency and accessible pricing, which aligns with the value proposition here. For buyers who want a retinol-first anti-aging serum without paying premium prices, this is one of the better-supported options in the under-$20 range."]
Pros
- Retinol as primary active, one of the most researched ingredients for the appearance of aging
- Squalane helps offset potential dryness from retinol use
- 4.6-star average across nearly 1,900 reviews, well above average for the category
- Unscented, non-irritating, and vegan formulation
- Strong value at $17.89 for a retinol serum
Cons
- Retinol requires gradual introduction, especially for those new to the ingredient
- 1-ounce size is standard but smaller than some competitors in this price range
- Acne-prone skin types should introduce slowly given retinol's potential for initial purging
- Skin adjusting to retinol may experience dryness or flaking in early weeks of use
Specifications
- Form
- Serum
- Skin type
- Aging, Combo, Acne Prone, Normal
- Key ingredients
- Retinol,Squalane,Vitamin E
- Targets
- Wrinkles
- Size
- 1 Fluid Ounces
- Scent
- Unscented
- Free of
- Non-Irritating
- Features
- Gluten Free, Natural, Vegan
Performance notes
Retinol is a vitamin A derivative widely used for its potential to support the appearance of skin turnover and collagen structure, which may improve the look of fine lines and uneven texture over consistent use. Squalane closely mimics the skin's natural lipids, making it an effective carrier and buffer for retinol, reducing the chance of over-drying. Vitamin E contributes antioxidant protection. The combination is practical: the squalane and vitamin E help maintain skin comfort while the retinol addresses the appearance of aging. Results from retinol serums typically become noticeable after 8 to 12 weeks of regular use.
What buyers say
A 4.6-star average from nearly 1,900 buyers is a strong outcome for a sub-$20 retinol serum. Positive feedback consistently mentions the texture, how well the squalane helps with retinol tolerance, and visible changes in the appearance of skin over time. New retinol users occasionally note initial adjustment in the first few weeks, which is a common and expected part of retinol introduction rather than a product flaw.
More from Naturium
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Frequently asked questions
How should I introduce a retinol serum into my routine?
Dermatologists generally recommend starting with two to three nights per week for the first four weeks before moving to nightly use. Apply to dry, clean skin after cleansing and wait a few minutes before applying moisturizer. Using a squalane-containing formula like this one can ease the transition because squalane supports the skin barrier during the adjustment period. Always use SPF during the day when using retinol products, as retinol may increase sun sensitivity.
Can this serum be used if I have acne-prone skin?
The product specifically lists acne-prone skin as one of its intended skin types. Retinol can be beneficial for acne-prone skin because it may support skin cell turnover, which helps keep pores clear over time. Some users experience a purging phase when starting retinol, where temporary breakouts occur as the skin adjusts. This typically resolves within four to six weeks. Start with low frequency and monitor skin response.
Why is squalane included with retinol in this formula?
Retinol can be drying or irritating for some skin types, particularly at higher concentrations. Squalane is a lightweight emollient that supports the skin barrier and helps maintain moisture, which reduces the friction of adding retinol to a routine. The combination is intentional: the squalane works to keep the skin balanced while the retinol targets the appearance of aging. Vitamin E adds an antioxidant layer that complements both ingredients.