KraveBeauty Serum Review
Our verdict
KraveBeauty's serum is a jojoba-oil-based cream formula priced accessibly at $28 that targets the appearance of dark spots and scars while nourishing and soothing all skin types. It is cruelty-free and vegan, which adds value for ingredient-conscious buyers.
Check price on AmazonBest for
Shoppers with all skin types who want a gentle, nourishing oil-infused serum that targets the look of dark spots and scars while avoiding synthetic fragrance excess.
Skip if
You want a high-potency active-ingredient serum with retinol, vitamin C, or acids rather than an oil-based moisturizing formula.
- Form Cream
- Skin type All
- Key ingredients Jojoba Oil
- Benefits Nourishing, Balancing, Smoothening, Soothing
- Targets Dark Spots, Scars
- Size 1.52 Fluid Ounces
- Priced 27% above the category median ($22.00 across 291 tracked models)
Our scorecard
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Owner rating4.0/5
4.0 average across 227 owner ratings
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Popularity1.7/5
227 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
["KraveBeauty positions this serum around jojoba oil as the hero ingredient, which is notable because jojoba closely mimics the skin's natural sebum. That makes it a calming, balancing choice across skin types without the heavy feel associated with some facial oils. The sweet scent suggests added fragrance, so those with fragrance sensitivities should take note.", 'The formula targets the look of dark spots and scars while also delivering nourishing and soothing benefits, which makes it versatile rather than narrowly focused. At 1.52 fluid ounces and $28, the price-to-volume ratio is reasonable for a clean-leaning brand. The cream form means it functions as much as a moisturizing layer as a serum.', "With 227 reviews at 4.0 stars, buyer response is positive without being exceptional. The cruelty-free and vegan credentials are relevant for a growing segment of skincare shoppers, and those attributes are consistent with KraveBeauty's overall brand positioning."]
Pros
- Jojoba oil closely mirrors the skin's natural sebum, making it compatible with a wide range of skin types
- Listed as suitable for all skin types, broadening its audience beyond a specific skin concern
- Cruelty-free and vegan formulation for buyers who prioritize those standards
- Addresses the look of dark spots and scars while providing nourishing and soothing effects
- 28-dollar price point is accessible for a dedicated serum from a recognized indie brand
Cons
- Sweet scent suggests fragrance addition, which may irritate reactive or fragrance-sensitive skin
- Cream form blurs the line between serum and moisturizer, which may not suit layering-focused routines
- 4.0-star rating is decent but lower than many competing serums in this category
Specifications
- Form
- Cream
- Skin type
- All
- Key ingredients
- Jojoba Oil
- Benefits
- Nourishing, Balancing, Smoothening, Soothing
- Targets
- Dark Spots, Scars
- Size
- 1.52 Fluid Ounces
- Scent
- Sweet
- Features
- Cruelty Free, Vegan
Performance notes
Jojoba oil is a liquid wax ester that helps support the skin barrier and may reduce the appearance of dryness and rough texture over time. It does not contain the stronger actives typically associated with anti-aging treatments, so expectations around wrinkle appearance should be moderate. The dark spot and scar targeting is likely attributable to jojoba's antioxidant components and skin-conditioning properties rather than a dedicated brightening acid.
What buyers say
A 4.0-star average across 227 reviews is a broadly positive signal, though slightly below the threshold that distinguishes standout products. Buyers appear to respond well to the nourishing texture and brand ethos, rather than reporting dramatic visible changes.
More from KraveBeauty
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Frequently asked questions
Is jojoba oil good for oily skin?
Jojoba oil is often recommended for oily skin because its molecular structure is similar to the skin's own sebum, which may help signal the skin to produce less oil over time. It is non-comedogenic in most formulations. However, individual reactions vary, and a patch test is always reasonable when trying a new oil-based product.
Can this serum be used both morning and night?
Jojoba oil does not contain photosensitizing acids or retinoids, so it is generally suitable for AM and PM use. The cream-format serum can work as a final moisturizing step in a routine. For morning use, follow with SPF since no serum replaces sun protection.