LilyAna Naturals 34737_19.97_MAR20231104-6.99 Serum Review
Our verdict
LilyAna Naturals offers a vegan, cruelty-free, phthalate-free serum-cream at $13.29 built on hyaluronic acid and vitamin E, targeting the appearance of aging and brightening for all skin types. The 4.2 rating from 328 reviews is solid for a product in this price range.
Check price on AmazonBest for
Clean-beauty shoppers across all skin types, including acne-prone and oily skin, who want a vegan and cruelty-free brightening serum at a budget price.
Skip if
You want a lightweight liquid serum texture rather than a cream, or you need a fully unscented formula as this one carries a mild scent.
- Form Cream
- Skin type Acne Prone, Oily, Dry, All Skin Types
- Key ingredients Hyaluronic Acid, Vitamin E
- Targets Anti-Aging,Brightening
- Size 1.00 Count
- Scent Mild
- Priced 40% below the category median ($22.00 across 291 tracked models)
Our scorecard
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Owner rating4.2/5
4.2 average across 328 owner ratings
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Popularity2.2/5
328 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
LilyAna Naturals markets itself around clean, natural formulations, and this serum reflects that identity with a cruelty-free, vegan, GMP-certified product that is also phthalate-free, gluten-free, and SLS and SLES free. For shoppers who prioritize clean-label credentials, this checks several boxes at once. The formula is a cream rather than a traditional serum liquid, which affects how it layers in a skincare routine.
The key ingredients are hyaluronic acid for hydration and vitamin E for antioxidant support. The targets listed are anti-aging and brightening, which together address the two most common concerns in the adult skincare category. With a mild scent rather than a fully unscented profile, this formula is accessible to most buyers but may not suit the most fragrance-sensitive individuals.
At $13.29 with 328 reviews at 4.2, this is a modestly popular product with a positive reception among buyers who have tried it. The one reported bought-last-month unit is a low demand signal but does not necessarily indicate poor performance. For clean-beauty buyers who want both anti-aging and brightening support in one affordable product, LilyAna Naturals makes a reasonable case.
Pros
- Vegan, cruelty-free, and GMP certified
- Free of phthalates, gluten, SLS, and SLES
- Hyaluronic acid and vitamin E are transparent, effective ingredients
- Broad skin type compatibility including acne-prone and oily
- Targets both the appearance of aging and brightening in one formula
Cons
- Cream form rather than a serum liquid may not layer as expected
- Mild scent is present, which may not suit fragrance-sensitive users
- 328 reviews is a moderate base compared to top-tier competitors
- Size listed as 1 count rather than a volume, making cost-per-use estimation harder
Specifications
- Form
- Cream
- Skin type
- Acne Prone, Oily, Dry, All Skin Types
- Key ingredients
- Hyaluronic Acid, Vitamin E
- Targets
- Anti-Aging,Brightening
- Size
- 1.00 Count
- Scent
- Mild
- Free of
- Phthalate Free, Gluten Free, Sls & Sles Free
- Skin tone
- All
- Features
- Cruelty Free, Natural, Vegan, Gmp Certified
Performance notes
Hyaluronic acid supports hydration and may help with the look of plumpness and smoothness, while vitamin E provides antioxidant benefits and may support the skin barrier. The anti-aging and brightening target profile suggests the formula is aimed at addressing the appearance of fine lines and uneven skin tone simultaneously. The cream form means it may work better as a last serum step before sunscreen rather than layered under other serums. Clean-label attributes (GMP, vegan, free of common irritants) support suitability for sensitive and acne-prone skin types.
What buyers say
With 328 reviews at 4.2, buyer sentiment is positive among those who have tried it. The review volume is modest but sufficient to establish a credible pattern. Clean-beauty buyers who purchase from LilyAna Naturals tend to value the brand's ingredient ethos, and the rating reflects that alignment between product promise and buyer expectations.
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Frequently asked questions
Is LilyAna Naturals serum truly vegan and cruelty-free?
The product data lists it as vegan and cruelty-free, and LilyAna Naturals promotes these attributes across their product line. For independent verification of certification status, buyers can check the brand's website or look for third-party cruelty-free logos on the product packaging.
Can this serum be used on oily or acne-prone skin?
Yes. The skin type data includes acne-prone and oily as compatible skin types. The SLS and SLES-free formulation and phthalate-free status support gentler, less pore-disrupting use. Hyaluronic acid is generally well tolerated by oily skin types because it adds hydration without heaviness. Starting with a small amount to test tolerability is always a good first step.
How is a serum-cream different from a regular serum?
Traditional serums are thin liquids designed to penetrate quickly and layer under moisturizer. A serum-cream like this one has a thicker consistency and may serve dual purpose as both a treatment and a light moisturizer. It is typically applied as a final step before SPF in a morning routine or as the last product before sleep at night, rather than under a separate heavy moisturizer.