Avalon Organics AV35001 Serum Review
Our verdict
Avalon Organics brings together vitamin C, licorice, and squalane in a 1 fluid ounce natural organic serum for sensitive skin at $9.99. The 4.1 rating across 343 reviews is the lowest in this set, suggesting a more divided buyer response at this entry-level price.
Check price on AmazonBest for
Budget shoppers with sensitive or adult skin who want a natural, organic vitamin C serum with skin-replenishing squalane.
Skip if
You want a high-performance vitamin C serum with strong buyer validation, or a 4.3-plus rated formula with more consistent feedback.
- Form Liquid
- Skin type Sensitive
- Key ingredients Licorice,Squalane,Vitamin C
- Benefits Replenishing
- Targets Wrinkles
- Size 1 Fluid Ounces
- Priced 55% below the category median ($22.00 across 291 tracked models)
Our scorecard
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Owner rating4.1/5
4.1 average across 343 owner ratings
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Popularity2.2/5
343 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
['Avalon Organics is an established natural and organic personal care brand with wide retail distribution. This serum lists vitamin C, licorice, and squalane as its key actives, with phthalate-free certification and natural/organic features. At $9.99 for 1 ounce, it is among the most affordable options in this category.', 'The ingredient combination covers brightness (vitamin C, licorice), hydration and barrier support (squalane), and anti-wrinkle positioning. Licorice root extract is known for containing compounds that may help with the look of dark spots. Squalane is a lightweight emollient that supports moisture without clogging pores, making it suitable for sensitive skin.', 'The 4.1 rating across 343 reviews puts it at the lower end of this group. At this price point, the buyer base is broad and expectations vary, which often produces more divided feedback than higher-priced products with a self-selecting audience. It is a functional entry-level option, but not a performance leader among vitamin C serums.']
Pros
- One of the most affordable vitamin C serums at $9.99 per ounce
- Licorice extract adds additional skin-brightening ingredient support
- Squalane is a well-tolerated moisturizing ingredient for sensitive skin
- Natural and organic brand with phthalate-free credentials
- Jar container suits those who prefer visible product access
Cons
- 4.1 rating is the lowest in this product set, indicating more mixed buyer feedback
- 343 reviews is a moderate base, limiting confidence in the average
- Scented formula listed, which may not suit all sensitive-skin users despite that being the target skin type
- Vitamin C stability in a jar container can be a concern with repeated air exposure
Specifications
- Form
- Liquid
- Skin type
- Sensitive
- Key ingredients
- Licorice,Squalane,Vitamin C
- Benefits
- Replenishing
- Targets
- Wrinkles
- Size
- 1 Fluid Ounces
- Scent
- Scented
- Free of
- Phthalate Free
- Container
- Jar
- Age range
- Adult (18 Years And Up)
- Features
- Natural, Organic
Performance notes
Vitamin C and licorice both target the appearance of uneven pigmentation and dullness through different mechanisms. Squalane is an emollient, not an active, but it supports moisture retention and can make the formula feel more comfortable on dry or sensitive skin. The jar container format exposes the product to air repeatedly, which can accelerate vitamin C oxidation and reduce potency over time compared to a sealed pump or dropper.
What buyers say
A 4.1 average across 343 reviews reflects a product where satisfaction is not uniform. At this price, buyers may have higher expectations for a recognizable brand like Avalon Organics, leading to more critical feedback when results are modest. It is not a signal of a bad product, but indicates the formula does not consistently meet all buyer needs.
Similar anti-aging skincare: serums, night creams, facial peels, wrinkle patches and anti-aging devices to consider
Frequently asked questions
What does licorice extract do in a serum?
Licorice root extract contains compounds such as glabridin that are studied for their ability to help with the appearance of dark spots and uneven skin tone. It works differently from vitamin C but addresses a similar aesthetic concern. The two can complement each other in a brightening-focused formula.
Is squalane good for sensitive skin?
Squalane is a lightweight, stable emollient that closely resembles the skin's own natural oils. It is non-comedogenic and generally very well tolerated, making it one of the better moisturizing ingredients for sensitive or reactive skin. It adds softness without a greasy feel.
Why might the jar container be a concern for vitamin C?
Vitamin C, particularly ascorbic acid, oxidizes when exposed to air and light. A jar container opens fully every time you use it, exposing the product to repeated air contact. This can cause the formula to turn yellow or orange and lose potency faster than a formula stored in a pump or dropper bottle. Using clean fingers or a spatula and replacing the cap quickly helps slow this.